#46 The Business of Fashion Vol.3 Svpply

One of my blog’s page is dedicated to Svpply.

For those of you who never heard of Svpply, it’s a fantastic way to keep track of what you know you want (for later, when you’re rich), and most importantly, discover amazing things you don’t know you want yet.

Svpply has lot of competitors, like Lyst. Unlike Lyst, Svpply members can bring products in Svpply themselves which adds to the incredible diversity of products, from well know brands sold at Nordstrom, Neiman Marcus and co, to the most confidential ones, only selling through their Shopify or Big Cartel shop.

That’s why Svpply and its competitors represent a great opportunity for small companies and even bigger ones to promote their products. Indeed, there is snowball effect when a product is added to Svpply by someone. When it’s added to someone’s list, their followers can see them and add them, etc, etc.

A link is provided to buy the product, as unlike Pinterest, the goal of Svpply is to only show things that can actually be bought. Unlike Ryan Gosling and Scarlett Johansson.

Here you can read a great article written by one of Svpply’s founders about their competition, and how he thinks things are going to turn out for these types of social shopping websites.


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