#44 The Business of Fashion Vol.1 Repetto

This article from the newspaper Le Monde (sorry, it’s in French!), talks about the fact that Repetto,  a brand which was close to bankruptcy in 2002, is now hiring to accomodate its expansion. Indeed, Repetto is going to hire 150 people in a French region seriously hurt by unemployment in order to increase its production from 2,500 pairs per day to 7,500. Sixty percent of production is exported, the brand has now 50 shops worldwide, and its turnover now reached 50 million euros in 2011.

This is good news because it proves that there is still a market for (expensive), French made products, and I hope that Repetto’s success will inspire many others in the near future. The manufacturing industry has lost millions of jobs in France in the past decades, and our only way to keep these jobs in France is to manufacture products with a high value added, as we cannot compete on prices, with countries like India or China.


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